Summary
READ ITShoppable Videos: A Game-Changer for Online Businesses
Shoppable videos have witnessed a meteoric growth that has been seen to revolutionise, the way that e commerce brands are able to interact and engage with their targeted customers. With shoppable videos giving online businesses the ability to seamlessly blend entertainment and commerce, they are able to drive sales in an engaging manner. This article delves deep into 5 actionable tips that e commerce businesses can leverage in order to captivate their customers and boost conversion rates effectively.
5 Actionable Tips to Create Engaging Shoppable Videos
1. Hook Your Potential Consumers with Authentic and Compelling Storytelling
Repurpose content : In order to be able to foster a sense of authenticity, try to use informative videos which can be effortlessly re used from your social channels.
In-House Creation : By recording media for your viewers in house, not only does it make your media more authentic, but at the same time is able to foster community through User Generated Content with a human touch.
2. Showcase Your Product in Action: Let It Shine!
Shoppable videos allows for your brand to showcase first hand what your products look like. By incorporating various elements and characteristics such as product reviews, options for styling, product reviews and testimonials. By highlighting these unique elements through your videos, there is a significant increase in product or brand appeal which further leads to an increase in sales.
3. Make it Interactive and Shoppable: Seamless Buying Experience
In order to be successful with shoppale videos, it is important that you prioritize short form content, particular keeping in mind Generation Z customers. By ensuring that your videos are concise (60 seconds or less) your brand will be able to seamlessly captivate the viewers regardless of their attention span.
Embracing this interactive nature can be done by creating a video feed, with multiple videos similar to that seen on youtube shorts, TikTok and Instagram Reels. Doing so ensures that your viewers are captivated during their journey of product discovery.
4. Mobile-First Mindset: Optimize Video Content for Every Screen
Only when brands are able to recognize the importance of mobile first, will they be able to provide a seamless and captivating customer experience. In order to do so make sure that you aim towards creating content in the vertical format (portrait orientation). In addition to orientation of the content, shoppable videos provide you with tools to make your content more interactive such as hotspots, and product placements.
Make sure that you place these hotspots or static content strategically ensuring that viewers are able to interact in an effortless manner, rather than struggling to differentiate your products from clickable elements.
5. Clear Calls to Action : Guide Viewers Towards Conversions
No marketing strategy is effective without a call to action! In order to maximise the effectiveness, make sure to include clear calls to action! These calls to action should be created with the intentions of promoting your viewing audience to take action beyond just viewing your content. By incorporating elements such as "Add to Cart" and "Buy Now" buttons directly within the video content, accompanied by concise product descriptions. Track key metrics to evaluate the success of your strategy, such as the conversion rate from viewers to buyers.
- Metrics to keep in mind:
- Visitors --> Viewers = Your visitors to viewers should be at a minimum of 10% in order to be effective.
- Viewers --> Buyers = Your viewers to buyers ratio should be not less than 7% in order to indicate a strong and effective stoppable video strategy.
6. Leverage User-Generated Content (UGC) for Authenticity and Social Proof
Ever heard of a power house combination in online business marketing? We’ll look no further! Through the effective integration of user generated content within your shoppable video campaigns, you have the ability to add a unique touch of social proof and brand authenticity that resonates significantly, with your consumers values and beliefs. By encouraging your very own consumers to share their own experiences and views on your products through the form of self curated content and featured in your brands shoppable videos.
By showcasing real people using and enjoying your products, you build trust and credibility with your targeted demographics, ultimately driving higher conversion rates. Additionally, UGC serves as a valuable source of inspiration for potential customers, helping them envision themselves using your products in their own lives. Embrace UGC as a powerful tool in your shoppable video strategy to strengthen your brand identity and foster deeper connections with your audience.
Optimise Shoppable Videos for Success: Refining Your Shoppable Video Strategy
Beyond the core tips, consider these additional strategies to refine your shoppable video approach:
- A/B testing: Experiment with different video lengths, formats, calls to action, and product placements to identify what resonates best with your audience.
- Influencer marketing: Collaborate with relevant influencers to showcase your products in a relatable and authentic way.
- Offer exclusive deals: Incentivize viewers to purchase directly through the video with limited-time discounts or promotions.
- Promote your shoppable videos: Integrate them across your marketing channels, including social media ads, email campaigns, and website placements.
Concluding Thoughts
Shoppable videos, aren’t just an up and coming trend, but rather a powerful tool that transcends traditional captivating strategies. Through the successful implementation of these actionable tips and through continuous monitoring and strategy refinement, your brand has the ability to significantly leverage the power of storytelling, seamless interactions and effective calls to action while seamlessly transforming your viewers into loyal consumers. So what are you waiting for ? Are you ready to embrace this tool and watch your shoppable videos transform into e-commerce success?
