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To foster customer engagement, businesses should create a holistic experience through various interactions and human touchpoints. In that sense, short videos appear to be the strongest medium to build emotional attachment.

There is a change in people's consumption toward short videos. Will it justify the success of Amazon Inspire? What elements could contribute to their conquest?

Find everything you need on e-commerce product videos: what they are, how to make them, and where to publish them. Examples included!

In this article, we're looking into the best Vimeo alternatives for you to embed your on-site videos.

We delve into 2022's video trends for e-commerce: vertical videos, UCG videos, interactive videos, and personalized videos.

We're going over 5 easy steps that optimize your ecommerce budget and don't include huge ad budgets!

Find inspiration in these 50 on-site videos displayed by e-merchants on their online shops. From product videos to welcome videos, we've covered it all!

We talk about 6 proven methods and useful Shopify tools that will improve your conversion rates and make your products look irresistible!

Creating and embedding an on-site video to engage visitors and increase sales is very easy! We go through every step of making a video and give you hands-on advice on how to win your customer’s attention.

I've seen it happen time and time again. A visitor comes to your store with the intent of buying something, but they don't buy because you didn't have a coupon code or discount for them to use. Why does this happen?

Before investing time and resources in creating a product video, you should know exactly where to publish this piece of content. This way, you will maximize its performance and get the best ROI.

Video remains king in 2021. Ensure you create a royal customer experience by humanizing your videos and creating trust with your customers. Leverage all video types and make use of the general advice we outline in this article.

Filling the gap that one-to-one experience provides in physical shops is a tough job. By definition, human contact is irreplaceable and impossible to duplicate onto a website’s surface. However, there’s a variety of pleasant and enjoyable ways to improve the online world experience; among them: the humanization of interfaces.

In the past few years, online stores have taken a more human approach towards their videos. There’s been a rising number of e-merchants showing their smiling faces and talking to their customers. Not surprisingly, the impact on performance is positive, to say the least!