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Creating and embedding an on-site video to engage visitors and increase sales is very easy! We go through every step of making a video and give you hands-on advice on how to win your customer’s attention.

I've seen it happen time and time again. A visitor comes to your store with the intent of buying something, but they don't buy because you didn't have a coupon code or discount for them to use. Why does this happen?

Before investing time and resources in creating a product video, you should know exactly where to publish this piece of content. This way, you will maximize its performance and get the best ROI.

Video remains king in 2021. Ensure you create a royal customer experience by humanizing your videos and creating trust with your customers. Leverage all video types and make use of the general advice we outline in this article.

Filling the gap that one-to-one experience provides in physical shops is a tough job. By definition, human contact is irreplaceable and impossible to duplicate onto a website’s surface. However, there’s a variety of pleasant and enjoyable ways to improve the online world experience; among them: the humanization of interfaces.

In the past few years, online stores have taken a more human approach towards their videos. There’s been a rising number of e-merchants showing their smiling faces and talking to their customers. Not surprisingly, the impact on performance is positive, to say the least!