Best video types for brands in Fashion, Apparel & Accessories

Find inspiration for your brand with these best-performing short videos.
Real examples, from real customers.

3 examples of shoppable videos for cosmetics and beauty brands

Five video-shopping use cases to boost conversions and time spent on site

Are you getting traffic but low conversion rates? Are you looking for new CRO strategies?
We got you. Short videos are a powerful way to turn visitors into buyers.

At Vidjet, we’ve curated the best use cases for fashion, apparel, shoes, and accessories online stores.
Whether you’re new at creating short videos for your brand or you’ve already started, these tips and use cases can help you improve your online presence.

From showcasing new products to demonstrating how-to tutorials, incorporating short videos into your marketing strategy can help you stand out from the competition. In addition, you can quickly increase sales and engagement by reusing your existing videos (ex: on social medias), or recording new ones.

Ready to take your beauty and cosmetics online store to the next level? Check out our top tips and use cases to start creating short videos today.

Here is the list:
1. Wear product and info on sizes
2. Product discovery
3. Customer testimonials and unboxing
4. Transactional videos (welcome, thank-you, info on shipping, etc.)
5. Homepage video (background video banner, presentation of the brand, etc.)

1. Wear Product & Info On Sizes

image of a video camera

Goal: to boost conversion rate on PDPs (product pages)

image of an arrow

Placement: on product pages, category pages, blog pages

image of a video camera

Format: floating bubble, also known as sticky video-bubble

Watch a tutorial.

image of a video camera

Format: floating bubble, also known as sticky video-bubble

Watch a tutorial.

image of a video camera

Format: embedded video, an elegant alternative to YouTube or Vimeo

Watch a tutorial.

image of a video camera

Format: carousel inline, the easiest way to embed a video carousel

Watch a tutorial.

2. Product Discovery

image of a flag

Goal: to drive traffic to PDPs (product pages), and increase time on site

image of an arrow

Placement: on homepage, category pages, blog pages, product pages

image of a video camera

Format: a floating bubble opening a full-screen video

Watch a tutorial.

image of a video camera

Format: a floating bubble opening a full-screen video

Watch a tutorial.

3. Customer Testimonials & Unboxing

image of a flag

Goal: to increase trust using social proof from customers and UGC

Image of a navigation arrow

Placement: on homepage, product pages, and customer-review pages

Image of a video camera

Format: carousel inline. A video-carousel made for optimized mobile renders.

Watch a tutorial.

Image of a video camera

Format: floating bubble, also known as sticky video-widget

Watch a tutorial.

4. Transactional videos
(welcome, thank-you, quick update)

image of a flag

Goal: humanize your customer journey with short videos, and delight visitors!

Image of a navigation arrow

Placement: on order-confirmation page, homepage, return & shipping pages, etc.

Image of a video camera

Format: floating bubble, also known as sticky video-widget

Watch a tutorial.

5. Homepage Video
(banner, presentation, etc.)

image of a flag

Goal: delight visitors with a beautiful video-player

Image of a navigation arrow

Placement: on homepage, or other general pages

Image of a video camera

Format: embedded video, an elegant alternative to YouTube or Vimeo

Watch a tutorial.

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