MUSU is a French eyewear brand born in 2020. A pair of siblings passionate about fashion wanted to create eyeglasses that went out of the ordinary. Their product is therefore designed in France but manufactured in the Italian Alps. Tres magnifique!
The uniqueness of their eyewear comes with many advantages, but with a significant downside - it is difficult for online shoppers to test the MUSU look.
MUSU also loved creating video content - it is a big part of their marketing strategy. They were looking for a solution to repurpose and display their video content on their website, so that their brand image remains coherent.
Vidjet provided MUSU with a simple solution to their problem. By using on-site videos on their website, the brand: