How a luxury e-commerce shop presents their unique product with video.

About

MUSU is a French eyewear brand born in 2020. A pair of siblings passionate about fashion wanted to create eyeglasses that went out of the ordinary.  Their product is therefore designed in France but manufactured in the Italian Alps. Tres magnifique!

‍

‍

‍

‍

‍

MUSU's Challenge

The uniqueness of their eyewear comes with many advantages, but with a significant downside - it is difficult for online shoppers to test the MUSU look.

MUSU also loved creating video content - it is a big part of their marketing strategy. They were looking for a solution to repurpose and display their video content on their website, so that their brand image remains coherent.

‍

‍

The Vidjet Solution

Vidjet provided MUSU with a simple solution to their problem. By using on-site videos on their website, the brand:

1. Found a better and more visually engaging way to display their video campaigns on-site
2. Repurposed all of their amazing video content
3. Increased CTR by 5%.
4. Leveraged embed and bubble video formats for brand and product presentation videos.
5. Displayed product videos for both female and male collections.

‍